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EBOOK: International Marketing, 5e

2021-08-16 Business & Economics
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Release : 2021-08-16
Genre : Business & Economics
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri. This book was released on 2021-08-16. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

International Marketing

2021-08-06 Export marketing
Download International Marketing PDF Online Free

Author :
Release : 2021-08-06
Genre : Export marketing
Kind : eBook
Book Rating : 598/5 ( reviews)

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Book Synopsis International Marketing by : Pervez N. Ghauri

Download or read book International Marketing written by Pervez N. Ghauri. This book was released on 2021-08-06. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."

International Marketing

1971 Export marketing
Download International Marketing PDF Online Free

Author :
Release : 1971
Genre : Export marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis International Marketing by : Philip R. Cateora

Download or read book International Marketing written by Philip R. Cateora. This book was released on 1971. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

2016-01-01
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Release : 2016-01-01
Genre :
Kind : eBook
Book Rating : 381/5 ( reviews)

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Book Synopsis International Marketing by : James Foley

Download or read book International Marketing written by James Foley. This book was released on 2016-01-01. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing Textbook Eleventh Edition

EBOOK: International Marketing

2014-01-16 Business & Economics
Download EBOOK: International Marketing PDF Online Free

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Release : 2014-01-16
Genre : Business & Economics
Kind : eBook
Book Rating : 169/5 ( reviews)

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Book Synopsis EBOOK: International Marketing by : Pervez Ghauri

Download or read book EBOOK: International Marketing written by Pervez Ghauri. This book was released on 2014-01-16. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

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