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E-Marketing

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis E-Marketing by : USA Information Resources Management Association

Download or read book E-Marketing written by USA Information Resources Management Association. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

2018-01-05 Business & Economics
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Release : 2018-01-05
Genre : Business & Economics
Kind : eBook
Book Rating : 883/5 ( reviews)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2018-01-05. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

E-Marketing: Concepts, Methodologies, Tools, and Applications

2012-05-31 Business & Economics
Download E-Marketing: Concepts, Methodologies, Tools, and Applications PDF Online Free

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Release : 2012-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2012-05-31. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

2017-01-06 Business & Economics
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Release : 2017-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 944/5 ( reviews)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2017-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Electronic Business: Concepts, Methodologies, Tools, and Applications

2008-12-31 Computers
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Release : 2008-12-31
Genre : Computers
Kind : eBook
Book Rating : 574/5 ( reviews)

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Book Synopsis Electronic Business: Concepts, Methodologies, Tools, and Applications by : Lee, In

Download or read book Electronic Business: Concepts, Methodologies, Tools, and Applications written by Lee, In. This book was released on 2008-12-31. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.

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