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E-Commerce Strategy

2012-08-16 Business & Economics
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Release : 2012-08-16
Genre : Business & Economics
Kind : eBook
Book Rating : 412/5 ( reviews)

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Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra

Download or read book E-Commerce Strategy written by Sanjay Mohapatra. This book was released on 2012-08-16. Available in PDF, EPUB and Kindle. Book excerpt: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

E-Commerce Strategy

2014-10-30 Computers
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Release : 2014-10-30
Genre : Computers
Kind : eBook
Book Rating : 140/5 ( reviews)

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Book Synopsis E-Commerce Strategy by : Zheng Qin

Download or read book E-Commerce Strategy written by Zheng Qin. This book was released on 2014-10-30. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Global E-Commerce Strategies for Small Businesses

2003-02-28 Business & Economics
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Release : 2003-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 392/5 ( reviews)

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Book Synopsis Global E-Commerce Strategies for Small Businesses by : Eduardo Da Costa

Download or read book Global E-Commerce Strategies for Small Businesses written by Eduardo Da Costa. This book was released on 2003-02-28. Available in PDF, EPUB and Kindle. Book excerpt: How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

Electronic Commerce

2001-05-08 Business & Economics
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Release : 2001-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : 407/5 ( reviews)

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Book Synopsis Electronic Commerce by : Paul Timmers

Download or read book Electronic Commerce written by Paul Timmers. This book was released on 2001-05-08. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Ecommerce

2000 Business & Economics
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Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 440/5 ( reviews)

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Book Synopsis Ecommerce by : Robert T. Plant

Download or read book Ecommerce written by Robert T. Plant. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

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