Author : MacGregor, Robert
Release : 2007-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 251/5 ( reviews)
Book Synopsis E-Commerce in Regional Small to Medium Enterprises by : MacGregor, Robert
Download or read book E-Commerce in Regional Small to Medium Enterprises written by MacGregor, Robert. This book was released on 2007-06-30. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.