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Kind : eBook
Book Rating : 662/5 ( reviews)
Book Synopsis Driving Growth Through Innovation (Volume 1 of 2) (EasyRead Super Large 24pt Edition) by :
Download or read book Driving Growth Through Innovation (Volume 1 of 2) (EasyRead Super Large 24pt Edition) written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Tucker
Release : 2008
Genre : Electronic books
Kind : eBook
Book Rating : 646/5 ( reviews)
Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker
Download or read book Driving Growth Through Innovation written by Robert B. Tucker. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Tucker
Release : 2009-02-18
Genre : Business & Economics
Kind : eBook
Book Rating : 964/5 ( reviews)
Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker
Download or read book Driving Growth Through Innovation written by Robert B. Tucker. This book was released on 2009-02-18. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Tucker
Release : 2008
Genre : Technological innovations
Kind : eBook
Book Rating : 996/5 ( reviews)
Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker
Download or read book Driving Growth Through Innovation written by Robert B. Tucker. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate 15 to 20 percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning 80 percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Author : Robert B. Tucker
Release : 2008-03-10
Genre : Business & Economics
Kind : eBook
Book Rating : 952/5 ( reviews)
Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker
Download or read book Driving Growth Through Innovation written by Robert B. Tucker. This book was released on 2008-03-10. Available in PDF, EPUB and Kindle. Book excerpt: For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You’ll enjoy the stories and gain valuable insights from Tucker’s study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You’ll learn how to: Cultivate a culture that makes innovation everybody’s responsibility and unleashes bottled-up potential for change “Mine” the future and seize new opportunities to deliver superior solutions to customers Establish an “idea management” system so good ideas don’t get lost—or show up in the hands of your competitors Fortify your firm’s “idea factory” to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
