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Drivers and Barriers for Online Consumer Behavior

2023-02-12 Business & Economics
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Release : 2023-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari

Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari. This book was released on 2023-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

2021-08-06 Business & Economics
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Release : 2021-08-06
Genre : Business & Economics
Kind : eBook
Book Rating : 500/5 ( reviews)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner. This book was released on 2021-08-06. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

2021
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Release : 2021
Genre :
Kind : eBook
Book Rating : 519/5 ( reviews)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. .

Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment -

2002-12-19 Business & Economics
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Release : 2002-12-19
Genre : Business & Economics
Kind : eBook
Book Rating : 779/5 ( reviews)

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Book Synopsis Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - by : Daniel Springer

Download or read book Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - written by Daniel Springer. This book was released on 2002-12-19. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Department of Industrial Psychology), language: English, abstract: This paper attempts to gain a better understanding of consumer behavior on Internet purchases. To address this objective a secondary literature survey was conducted. In the first part, the paper focuses on characteristics of Internet consumers through briefly exploring online demographics and activities, and then through classifying several shopper types. Second, the established five stages model of the consumer decision process is examined in the online shopping context. Third, potential drivers of Internet shopping are derived, focusing on benefits of online shopping, Web loyalty and Web site design quality. The fourth part deals with acceptance barriers to Internet shopping, in particular with general barriers, security issues and privacy concerns. Implications for online marketers are derived after each part of the paper. Finally, several conclusions, a summary of implications and further notes are presented at the end.

Online Consumer Behavior

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 693/5 ( reviews)

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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

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