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Discurso Integrado De Comunicação

2012-08-28 Business & Economics
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Release : 2012-08-28
Genre : Business & Economics
Kind : eBook
Book Rating : 506/5 ( reviews)

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Book Synopsis Discurso Integrado De Comunicação by : Pedro Portugal

Download or read book Discurso Integrado De Comunicação written by Pedro Portugal. This book was released on 2012-08-28. Available in PDF, EPUB and Kindle. Book excerpt: Esse não é um livro para você que trabalha por trabalhar e faz comunicação apenas por fazer ou para tentar garantir o pão de cada dia. Este livro tem como razão delinear a série lógica de raciocínio que apresenta o universo organizacional, a importância da comunicação integrada neste contexto e a melhor maneira de realizar esta prática no campo da produção escrita.

Comunicação e discurso

1999
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Release : 1999
Genre :
Kind : eBook
Book Rating : 204/5 ( reviews)

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Book Synopsis Comunicação e discurso by : Milton José Pinto

Download or read book Comunicação e discurso written by Milton José Pinto. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Este livro trata da análise de discursos, que explica e avalia criticamente os processos de produção, circulação e consumo dos sentidos vinculados aos produtos culturais, como anúncios publicitários, programas televisivos, textos jornalísticos e discursos políticos. O autor Milton José Pinto reúne, neste livro, os conceitos da análise de discursos das correntes da tradição francesa e anglo-americana.

Discurso y conocimiento

2016-10 Language Arts & Disciplines
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Release : 2016-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 720/5 ( reviews)

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Book Synopsis Discurso y conocimiento by : Teun van Dijk

Download or read book Discurso y conocimiento written by Teun van Dijk. This book was released on 2016-10. Available in PDF, EPUB and Kindle. Book excerpt: Discurso y conocimiento se trata de un libro sobre las maneras que tienen los usuarios del lenguaje en gestionar el conocimiento en el discurso. Trata sobre el tipo de conocimiento general, sociocultural, que periodistas y lectores, entre muchos otros usuarios del lenguaje, han de tener para ser capaces de escribir o leer y comprender una noticia, para participar en una conversación, para dictar una clase o participar en reuniones profesionales, así como para muchos otros géneros de discursos. Hay muchos miles de libros sobre conocimiento, en variadas disciplinas, y muchos cientos de libros sobre discurso. Sin embargo, pese a las múltiples e interesantes relaciones entre las dos nociones, no existe ni siquiera una monografía que, sistemáticamente, se centre en el estudio de esas relaciones. La intención de este libro es, justamente, hacer eso. En esta monografía hemos mostrado, necesariamente a los más altos y, por lo tanto, más superficiales niveles, que el estudio del conocimiento se debe llevar a cabo de una manera profundamente integrada, como acabamos de mostrar en las últimas décadas para el estudio del discurso.

Administra ‹o Pœblica

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : 738/5 ( reviews)

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Book Synopsis Administra ‹o Pœblica by : Augustinho Paludo

Download or read book Administra ‹o Pœblica written by Augustinho Paludo. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication in a Global Crisis

2022-10-20 Business & Economics
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Release : 2022-10-20
Genre : Business & Economics
Kind : eBook
Book Rating : 645/5 ( reviews)

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Book Synopsis Strategic Communication in a Global Crisis by : Ralph Tench

Download or read book Strategic Communication in a Global Crisis written by Ralph Tench. This book was released on 2022-10-20. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

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