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Direct Marketing Success

1989-12-13 Business & Economics
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Release : 1989-12-13
Genre : Business & Economics
Kind : eBook
Book Rating : 285/5 ( reviews)

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Book Synopsis Direct Marketing Success by : Freeman F. Gosden

Download or read book Direct Marketing Success written by Freeman F. Gosden. This book was released on 1989-12-13. Available in PDF, EPUB and Kindle. Book excerpt: For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

1999-02 Business & Economics
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Release : 1999-02
Genre : Business & Economics
Kind : eBook
Book Rating : 492/5 ( reviews)

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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch. This book was released on 1999-02. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Direct Marketing Success Stories-- and the Strategies that Built the Businesses

1995 Business & Economics
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Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : 650/5 ( reviews)

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Book Synopsis Direct Marketing Success Stories-- and the Strategies that Built the Businesses by : Bob Stone

Download or read book Direct Marketing Success Stories-- and the Strategies that Built the Businesses written by Bob Stone. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.

Successful Direct Marketing Methods

1984 Business & Economics
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Release : 1984
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Successful Direct Marketing Methods by : Bob Stone

Download or read book Successful Direct Marketing Methods written by Bob Stone. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt:

No B.S. Direct Marketing

2013-04-01 Business & Economics
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Release : 2013-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)

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Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy

Download or read book No B.S. Direct Marketing written by Dan S. Kennedy. This book was released on 2013-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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