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Direct, Digital & Data-Driven Marketing

2020-01-09 Business & Economics
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Release : 2020-01-09
Genre : Business & Economics
Kind : eBook
Book Rating : 297/5 ( reviews)

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Book Synopsis Direct, Digital & Data-Driven Marketing by : Lisa Spiller

Download or read book Direct, Digital & Data-Driven Marketing written by Lisa Spiller. This book was released on 2020-01-09. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Direct, Digital, and Data-driven Marketing

2018 Direct marketing
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Release : 2018
Genre : Direct marketing
Kind : eBook
Book Rating : 573/5 ( reviews)

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Book Synopsis Direct, Digital, and Data-driven Marketing by : Lisa D. Spiller

Download or read book Direct, Digital, and Data-driven Marketing written by Lisa D. Spiller. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Data-Driven Marketing

2010-02-08 Business & Economics
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Release : 2010-02-08
Genre : Business & Economics
Kind : eBook
Book Rating : 544/5 ( reviews)

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Book Synopsis Data-Driven Marketing by : Mark Jeffery

Download or read book Data-Driven Marketing written by Mark Jeffery. This book was released on 2010-02-08. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Data-Driven Marketing Content

2019-06-19 Business & Economics
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Release : 2019-06-19
Genre : Business & Economics
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Data-Driven Marketing Content by : Lee Wilson

Download or read book Data-Driven Marketing Content written by Lee Wilson. This book was released on 2019-06-19. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

World Wide Data

2017-12-18 Business & Economics
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Release : 2017-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 044/5 ( reviews)

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Book Synopsis World Wide Data by : Alfonso Asensio

Download or read book World Wide Data written by Alfonso Asensio. This book was released on 2017-12-18. Available in PDF, EPUB and Kindle. Book excerpt: The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

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