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Digital Type Design for Branding

2018-01-17 Computers
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Release : 2018-01-17
Genre : Computers
Kind : eBook
Book Rating : 736/5 ( reviews)

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Book Synopsis Digital Type Design for Branding by : Stephen Boss

Download or read book Digital Type Design for Branding written by Stephen Boss. This book was released on 2018-01-17. Available in PDF, EPUB and Kindle. Book excerpt: The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

Branded Interactions

2020-10-06 Design
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Release : 2020-10-06
Genre : Design
Kind : eBook
Book Rating : 700/5 ( reviews)

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Book Synopsis Branded Interactions by : Marco Spies

Download or read book Branded Interactions written by Marco Spies. This book was released on 2020-10-06. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Typology

1999-06 Design
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Release : 1999-06
Genre : Design
Kind : eBook
Book Rating : 081/5 ( reviews)

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Book Synopsis Typology by : Steven Heller

Download or read book Typology written by Steven Heller. This book was released on 1999-06. Available in PDF, EPUB and Kindle. Book excerpt: Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

Type on Screen

2014-08-12 Design
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Release : 2014-08-12
Genre : Design
Kind : eBook
Book Rating : 46X/5 ( reviews)

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Book Synopsis Type on Screen by : Ellen Lupton

Download or read book Type on Screen written by Ellen Lupton. This book was released on 2014-08-12. Available in PDF, EPUB and Kindle. Book excerpt: The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Perspectives on Design and Digital Communication II

2021-05-29 Architecture
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Release : 2021-05-29
Genre : Architecture
Kind : eBook
Book Rating : 672/5 ( reviews)

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Book Synopsis Perspectives on Design and Digital Communication II by : Nuno Martins

Download or read book Perspectives on Design and Digital Communication II written by Nuno Martins. This book was released on 2021-05-29. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

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