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Digital Political Communication Strategies

2021-11-25 Political Science
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Release : 2021-11-25
Genre : Political Science
Kind : eBook
Book Rating : 684/5 ( reviews)

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Book Synopsis Digital Political Communication Strategies by : Berta García-Orosa

Download or read book Digital Political Communication Strategies written by Berta García-Orosa. This book was released on 2021-11-25. Available in PDF, EPUB and Kindle. Book excerpt: This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Online Political Communication

2015-05-22 Political Science
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Release : 2015-05-22
Genre : Political Science
Kind : eBook
Book Rating : 17X/5 ( reviews)

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Book Synopsis Online Political Communication by : Gianluca Giansante

Download or read book Online Political Communication written by Gianluca Giansante. This book was released on 2015-05-22. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Analyzing Political Communication with Digital Trace Data

2015-06-12 Political Science
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Release : 2015-06-12
Genre : Political Science
Kind : eBook
Book Rating : 193/5 ( reviews)

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Book Synopsis Analyzing Political Communication with Digital Trace Data by : Andreas Jungherr

Download or read book Analyzing Political Communication with Digital Trace Data written by Andreas Jungherr. This book was released on 2015-06-12. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

Platforms, Power, and Politics

2023-10-10 Language Arts & Disciplines
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Release : 2023-10-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 592/5 ( reviews)

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Book Synopsis Platforms, Power, and Politics by : Ulrike Klinger

Download or read book Platforms, Power, and Politics written by Ulrike Klinger. This book was released on 2023-10-10. Available in PDF, EPUB and Kindle. Book excerpt: Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.

Strategic Communication, Social Media and Democracy

2015-08-11 Business & Economics
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Release : 2015-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 914/5 ( reviews)

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Book Synopsis Strategic Communication, Social Media and Democracy by : W. Timothy Coombs

Download or read book Strategic Communication, Social Media and Democracy written by W. Timothy Coombs. This book was released on 2015-08-11. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

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