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Digital Gaming and the Advertising Landscape

2019 Electronic games
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Release : 2019
Genre : Electronic games
Kind : eBook
Book Rating : 159/5 ( reviews)

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Book Synopsis Digital Gaming and the Advertising Landscape by : Teresa de la Hera

Download or read book Digital Gaming and the Advertising Landscape written by Teresa de la Hera. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Application of Gaming in New Media Marketing

2018-09-07 Business & Economics
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Release : 2018-09-07
Genre : Business & Economics
Kind : eBook
Book Rating : 653/5 ( reviews)

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Book Synopsis Application of Gaming in New Media Marketing by : Mishra, Pratika

Download or read book Application of Gaming in New Media Marketing written by Mishra, Pratika. This book was released on 2018-09-07. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

The Digital Marketing Landscape

2021-02-18 Business & Economics
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Release : 2021-02-18
Genre : Business & Economics
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis The Digital Marketing Landscape by : Jessica Rogers

Download or read book The Digital Marketing Landscape written by Jessica Rogers. This book was released on 2021-02-18. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Multiplayer

2013-10-30 Language Arts & Disciplines
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Release : 2013-10-30
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 199/5 ( reviews)

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Book Synopsis Multiplayer by : Thorsten Quandt

Download or read book Multiplayer written by Thorsten Quandt. This book was released on 2013-10-30. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, digital games have become a widely accepted form of media entertainment, moving from the traditional 'core gamer' community into the mainstream media market. With millions of people now enjoying gaming as interactive entertainment there has been a huge increase in interest in social multiplayer gaming activities. However, despite the explosive growth in the field over the past decade, many aspects of social gaming still remain unexplored, especially from a media and communication studies perspective. Multiplayer: Social Aspects of Digital Gaming is the first edited volume of its kind that takes a closer look at the various forms of human interaction in and around digital games, providing an overview of debates, past and present. The book is divided into five sections that explore the following areas: Social Aspects of Digital Gaming Social Interactions in Virtual Worlds Online Gaming Co-located and Console Gaming Risks and Challenges of Social Gaming This engaging interdisciplinary book will appeal to upper level students, postgrads and researchers in games research, specifically those focusing on new media and digital games, as well as researchers in media studies and mass communication.

Social, Casual and Mobile Games

2017-08-24 Games & Activities
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Release : 2017-08-24
Genre : Games & Activities
Kind : eBook
Book Rating : 19X/5 ( reviews)

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Book Synopsis Social, Casual and Mobile Games by : Michele Willson

Download or read book Social, Casual and Mobile Games written by Michele Willson. This book was released on 2017-08-24. Available in PDF, EPUB and Kindle. Book excerpt: The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.

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