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Digital Dominance

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Author :
Release : 2018
Genre : Business & Economics
Kind : eBook
Book Rating : 120/5 ( reviews)

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Book Synopsis Digital Dominance by : Martin Moore

Download or read book Digital Dominance written by Martin Moore. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Digital Dominance

Download Digital Dominance PDF Online Free

Author :
Release : 2018-05-08
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 147/5 ( reviews)

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Book Synopsis Digital Dominance by : Martin Moore

Download or read book Digital Dominance written by Martin Moore. This book was released on 2018-05-08. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Digital Dominance

Download Digital Dominance PDF Online Free

Author :
Release : 1901
Genre :
Kind : eBook
Book Rating : 459/5 ( reviews)

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Book Synopsis Digital Dominance by : Ayodele Daniel (author)

Download or read book Digital Dominance written by Ayodele Daniel (author). This book was released on 1901. Available in PDF, EPUB and Kindle. Book excerpt:

Regulating Big Tech

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Author :
Release : 2021-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 097/5 ( reviews)

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Book Synopsis Regulating Big Tech by : Martin Moore

Download or read book Regulating Big Tech written by Martin Moore. This book was released on 2021-10. Available in PDF, EPUB and Kindle. Book excerpt: "The market size and strength of the major digital platform companies has invited international concern about how such firms should best be regulated to serve the interests of wider society, with a particular emphasis on the need for new anti-trust legislation. Using a normative innovation systems approach, this paper investigates how current anti-trust models may insufficiently address the value-extracting features of existing data-intensive and platform-oriented industry behaviour and business models. To do so, we employ the concept of economic rents to investigate how digital platforms create and extract value. Two forms of rent are elaborated: 'network monopoly rents' and 'algorithmic rents.' By identifying such rents more precisely, policymakers and researchers can better direct regulatory investigations, as well as broader industrial and innovation policy approaches, to shape the features of platform-driven digital markets"--

Digital Dominance

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Author :
Release : 2023-07-24
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Digital Dominance by : N.D NGWANA

Download or read book Digital Dominance written by N.D NGWANA. This book was released on 2023-07-24. Available in PDF, EPUB and Kindle. Book excerpt: Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.

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