Author : Dave Chaffey
Release : 2014-08-28
Genre : Business & Economics
Kind : eBook
Book Rating : 571/5 ( reviews)
Book Synopsis Digital Business and E-Commerce Management 6th edn PDF eBook by : Dave Chaffey
Download or read book Digital Business and E-Commerce Management 6th edn PDF eBook written by Dave Chaffey. This book was released on 2014-08-28. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.