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Differentiate Or Die

2000-03-23 Business & Economics
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Release : 2000-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Differentiate Or Die by : Jack Trout

Download or read book Differentiate Or Die written by Jack Trout. This book was released on 2000-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Differentiate or Die

2010-12-28 Business & Economics
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Release : 2010-12-28
Genre : Business & Economics
Kind : eBook
Book Rating : 36X/5 ( reviews)

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Book Synopsis Differentiate or Die by : Jack Trout

Download or read book Differentiate or Die written by Jack Trout. This book was released on 2010-12-28. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Different

2011-09-06 Business & Economics
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Release : 2011-09-06
Genre : Business & Economics
Kind : eBook
Book Rating : 86X/5 ( reviews)

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Book Synopsis Different by : Youngme Moon

Download or read book Different written by Youngme Moon. This book was released on 2011-09-06. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

2001-01-20 Business & Economics
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Release : 2001-01-20
Genre : Business & Economics
Kind : eBook
Book Rating : 326/5 ( reviews)

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Book Synopsis The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by : Jack Trout

Download or read book The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right written by Jack Trout. This book was released on 2001-01-20. Available in PDF, EPUB and Kindle. Book excerpt: Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.

Who Says Elephants Can't Dance?

2003-12-16 Business & Economics
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Release : 2003-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 808/5 ( reviews)

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Book Synopsis Who Says Elephants Can't Dance? by : Louis V. Gerstner

Download or read book Who Says Elephants Can't Dance? written by Louis V. Gerstner. This book was released on 2003-12-16. Available in PDF, EPUB and Kindle. Book excerpt: Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

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