Designing Web Sites that Sell

2002 Business & Economics

Author : Shayne Bowman
Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Designing Web Sites that Sell by : Shayne Bowman

Download or read book Designing Web Sites that Sell written by Shayne Bowman. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style. Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else: Savvy tips on working with clients to establish a visual style that fits their brand The five critical principles of good commerce design How to build a site that's easy to update Site testing and revising guidelines How to create content that works for cell phones, PDAs, and other wireless devices

Convert!

2011-02-01 Computers

Author : Ben Hunt
Release : 2011-02-01
Genre : Computers
Kind : eBook
Book Rating : 334/5 ( reviews)

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Book Synopsis Convert! by : Ben Hunt

Download or read book Convert! written by Ben Hunt. This book was released on 2011-02-01. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Designing Web Sites that Work

2002 Computers

Author : Tom Brinck
Release : 2002
Genre : Computers
Kind : eBook
Book Rating : 586/5 ( reviews)

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Book Synopsis Designing Web Sites that Work by : Tom Brinck

Download or read book Designing Web Sites that Work written by Tom Brinck. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Every stage in the design of a new web site is an opportunity to meet or miss deadlines and budgetary goals. Every stage is an opportunity to boost or undercut the site's usability. This book tells you how to design usable web sites in a systematic process applicable to almost any business need. You get practical advice on managing the project and incorporating usability principles from the project's inception. This systematic usability process for web design has been developed by the authors and proven again and again in their own successful businesses. A beacon in a sea of web design titles, this book treats web site usability as a preeminent, practical, and realizable business goal, not a buzzword or abstraction. The book is written for web designers and web project managers seeking a balance between usability goals and business concerns. * Examines the entire spectrum of usability issues, including architecture, navigation, graphical presentation, and page structure. * Explains clearly the steps relevant to incorporating usability into every stage of the web development process, from requirements to tasks analysis, prototyping and mockups, to user testing, revision, and even postlaunch evaluations. * Includes forms, checklists, and practical techniques that you can easily incorporate into your own projects at http://www.mkp.com/uew/.

Selling Graphic and Web Design

2010-09-07 Design

Author : Donald Sparkman
Release : 2010-09-07
Genre : Design
Kind : eBook
Book Rating : 246/5 ( reviews)

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Book Synopsis Selling Graphic and Web Design by : Donald Sparkman

Download or read book Selling Graphic and Web Design written by Donald Sparkman. This book was released on 2010-09-07. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Web Site Design Goodies

2001 Computers

Author : Joe Burns
Release : 2001
Genre : Computers
Kind : eBook
Book Rating : 854/5 ( reviews)

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Book Synopsis Web Site Design Goodies by : Joe Burns

Download or read book Web Site Design Goodies written by Joe Burns. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Web Site Design Goodies starts by asking, "Who is your site for?" and "Why should someone come to your site?" Once readers have answered those questions, the author takes them through essential web site creation issues, including: Deciding on a Server Planning your site ahead of time Text and Navigation Images and visual issues Communicating with visitors The final chapters cover advanced concepts including site promotion and adding the latest web tricks - in ways that make sense.Throughout the book, Joe critiques actual, published web sites, demonstrating the techniques that worked -- and the ones that didn't. Many of these sites will be pictured in a special 4-color section of the book.

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Designing Web Sites that Sell

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Designing Web Sites that Work

Selling Graphic and Web Design

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