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Designing the Editorial Experience

2014-03-01 Design
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Release : 2014-03-01
Genre : Design
Kind : eBook
Book Rating : 496/5 ( reviews)

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Book Synopsis Designing the Editorial Experience by : Sue Apfelbaum

Download or read book Designing the Editorial Experience written by Sue Apfelbaum. This book was released on 2014-03-01. Available in PDF, EPUB and Kindle. Book excerpt: In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.DIV/divDIVWith so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field./divDIV/divDIVInside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences./div

Designing News

2013 Computers
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Release : 2013
Genre : Computers
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Designing News by : Francesco Franchi

Download or read book Designing News written by Francesco Franchi. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Francesco Franchi's perceptive book about the future of the news and media industries in our digital age.

Experience Design

2013-08-08 Business & Economics
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Release : 2013-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 394/5 ( reviews)

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Book Synopsis Experience Design by : Patrick Newbery

Download or read book Experience Design written by Patrick Newbery. This book was released on 2013-08-08. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Designing the Digital Experience

2008 Computers
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Release : 2008
Genre : Computers
Kind : eBook
Book Rating : 835/5 ( reviews)

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Book Synopsis Designing the Digital Experience by : David Lee King

Download or read book Designing the Digital Experience written by David Lee King. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.

Designing the Mobile User Experience

2007-03-13 Technology & Engineering
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Release : 2007-03-13
Genre : Technology & Engineering
Kind : eBook
Book Rating : 581/5 ( reviews)

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Book Synopsis Designing the Mobile User Experience by : Barbara Ballard

Download or read book Designing the Mobile User Experience written by Barbara Ballard. This book was released on 2007-03-13. Available in PDF, EPUB and Kindle. Book excerpt: Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. Designing the Mobile User Experience: Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions. Gives product development professionals the tools necessary to understand development in the mobile environment. Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field. Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones. Provides user interface design patterns, design resources, and user research methods for mobile user interface design. Illustrates concepts with example photographs, explanatory tables and charts, and an example application. Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.

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