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Designing Proximity

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Kind : eBook
Book Rating : 459/5 ( reviews)

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Book Synopsis Designing Proximity by : Laura Galluzzo

Download or read book Designing Proximity written by Laura Galluzzo. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

The Proximity Paradox

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Release : 2020-03-24
Genre : Business & Economics
Kind : eBook
Book Rating : 186/5 ( reviews)

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Book Synopsis The Proximity Paradox by : Kiirsten May

Download or read book The Proximity Paradox written by Kiirsten May. This book was released on 2020-03-24. Available in PDF, EPUB and Kindle. Book excerpt: You’re too close to your business, and it’s killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line.

Laws of UX

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Release : 2020-04-21
Genre : Computers
Kind : eBook
Book Rating : 28X/5 ( reviews)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski. This book was released on 2020-04-21. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

The Non-designer's Design Book

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Release : 2015
Genre : Art
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis The Non-designer's Design Book by : Robin Williams

Download or read book The Non-designer's Design Book written by Robin Williams. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

Proximity and Preference

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Release : 1980
Genre :
Kind : eBook
Book Rating : 320/5 ( reviews)

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Book Synopsis Proximity and Preference by : Reginald G. Golledge

Download or read book Proximity and Preference written by Reginald G. Golledge. This book was released on 1980. Available in PDF, EPUB and Kindle. Book excerpt:

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