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Designing for Behavior Change

2013-11-05 Computers
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Release : 2013-11-05
Genre : Computers
Kind : eBook
Book Rating : 984/5 ( reviews)

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Book Synopsis Designing for Behavior Change by : Stephen Wendel

Download or read book Designing for Behavior Change written by Stephen Wendel. This book was released on 2013-11-05. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Engaged

2020-03-03 Design
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Release : 2020-03-03
Genre : Design
Kind : eBook
Book Rating : 411/5 ( reviews)

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Book Synopsis Engaged by : Amy Bucher

Download or read book Engaged written by Amy Bucher. This book was released on 2020-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Design for Behaviour Change

2017-08-23 Business & Economics
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Release : 2017-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 522/5 ( reviews)

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Book Synopsis Design for Behaviour Change by : Kristina Niedderer

Download or read book Design for Behaviour Change written by Kristina Niedderer. This book was released on 2017-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.

The Handbook of Behavior Change

2020-07-15 Psychology
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Release : 2020-07-15
Genre : Psychology
Kind : eBook
Book Rating : 117/5 ( reviews)

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Book Synopsis The Handbook of Behavior Change by : Martin S. Hagger

Download or read book The Handbook of Behavior Change written by Martin S. Hagger. This book was released on 2020-07-15. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Making Shift Happen

2022-01-11 Political Science
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Release : 2022-01-11
Genre : Political Science
Kind : eBook
Book Rating : 374/5 ( reviews)

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Book Synopsis Making Shift Happen by : Nya Van Leuvan

Download or read book Making Shift Happen written by Nya Van Leuvan. This book was released on 2022-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature

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