Designing B2B Brands

2013-02-19 Design

Author : Carlos Martinez Onaindia
Release : 2013-02-19
Genre : Design
Kind : eBook
Book Rating : 434/5 ( reviews)

GET EBOOK

Book Synopsis Designing B2B Brands by : Carlos Martinez Onaindia

Download or read book Designing B2B Brands written by Carlos Martinez Onaindia. This book was released on 2013-02-19. Available in PDF, EPUB and Kindle. Book excerpt: “As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

B2B Brand Management

2006-09-22 Business & Economics

Author : Philip Kotler
Release : 2006-09-22
Genre : Business & Economics
Kind : eBook
Book Rating : 296/5 ( reviews)

GET EBOOK

Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler. This book was released on 2006-09-22. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Aaker on Branding

2014-07-15 Business & Economics

Author : David Aaker
Release : 2014-07-15
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)

GET EBOOK

Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker. This book was released on 2014-07-15. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Woo, Wow, and Win

2016-11-29 Business & Economics

Author : Thomas A. Stewart
Release : 2016-11-29
Genre : Business & Economics
Kind : eBook
Book Rating : 700/5 ( reviews)

GET EBOOK

Book Synopsis Woo, Wow, and Win by : Thomas A. Stewart

Download or read book Woo, Wow, and Win written by Thomas A. Stewart. This book was released on 2016-11-29. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

What CEOs Need to Know about Design

2019-12-07

Author : Audrey Crane
Release : 2019-12-07
Genre :
Kind : eBook
Book Rating : 134/5 ( reviews)

GET EBOOK

Book Synopsis What CEOs Need to Know about Design by : Audrey Crane

Download or read book What CEOs Need to Know about Design written by Audrey Crane. This book was released on 2019-12-07. Available in PDF, EPUB and Kindle. Book excerpt: As a leader, you've heard that design is important, and you believe it. But you may not know what you need to know about it, how to buy it, and how to manage it. This is the book for you."The strongest companies I work with use design as their secret weapon. This short primer makes it not such a secret any more. If how to leverage and lead design is still a secret to your company, buy this book." - Jeff Patton"If you're the CEO of a technology-powered company, you owe it to your customers, your employees and your investors to learn the power and potential of professional product design. Audrey has been there since the start of the Internet and has worked with countless companies, product teams, and executive teams to leverage the value of product design." -Marty Cagan

Popular eBooks

Designing B2B Brands

B2B Brand Management

Aaker on Branding

Woo, Wow, and Win

What CEOs Need to Know about Design

You may also like...