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Designing Across Cultures

2002-03-05 Art
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Release : 2002-03-05
Genre : Art
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Designing Across Cultures by : Ronnie Lipton

Download or read book Designing Across Cultures written by Ronnie Lipton. This book was released on 2002-03-05. Available in PDF, EPUB and Kindle. Book excerpt: Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

Cross-cultural Design

1995-01-01 Arts graphiques
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Release : 1995-01-01
Genre : Arts graphiques
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis Cross-cultural Design by : Henry Steiner

Download or read book Cross-cultural Design written by Henry Steiner. This book was released on 1995-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

Global Social Media Design

2020 Psychology
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Release : 2020
Genre : Psychology
Kind : eBook
Book Rating : 589/5 ( reviews)

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Book Synopsis Global Social Media Design by : Huatong Sun

Download or read book Global Social Media Design written by Huatong Sun. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Designing Regenerative Cultures

2016-05-01 Business & Economics
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Release : 2016-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 791/5 ( reviews)

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Book Synopsis Designing Regenerative Cultures by : Daniel Christian Wahl

Download or read book Designing Regenerative Cultures written by Daniel Christian Wahl. This book was released on 2016-05-01. Available in PDF, EPUB and Kindle. Book excerpt: This is a ‘Whole Earth Catalog’ for the 21st century: an impressive and wide-ranging analysis of what’s wrong with our societies, organizations, ideologies, worldviews and cultures – and how to put them right. The book covers the finance system, agriculture, design, ecology, economy, sustainability, organizations and society at large.

Designing Culture

2011-07-19 Computers
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Release : 2011-07-19
Genre : Computers
Kind : eBook
Book Rating : 459/5 ( reviews)

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Book Synopsis Designing Culture by : Anne Balsamo

Download or read book Designing Culture written by Anne Balsamo. This book was released on 2011-07-19. Available in PDF, EPUB and Kindle. Book excerpt: The cultural theorist and media designer Anne Balsamo calls for transforming learning practices to inspire culturally attuned technological imaginations.

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