Design is Storytelling

2017 Design

Author : Ellen Lupton
Release : 2017
Genre : Design
Kind : eBook
Book Rating : 190/5 ( reviews)

Book Synopsis Design is Storytelling by : Ellen Lupton

Download or read book Design is Storytelling written by Ellen Lupton. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Storytelling in Design

2019-12-12 Computers

Author : Anna Dahlström
Release : 2019-12-12
Genre : Computers
Kind : eBook
Book Rating : 371/5 ( reviews)

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Book Synopsis Storytelling in Design by : Anna Dahlström

Download or read book Storytelling in Design written by Anna Dahlström. This book was released on 2019-12-12. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Integrated Storytelling by Design

2021-07-06 Performing Arts

Author : Klaus Sommer Paulsen
Release : 2021-07-06
Genre : Performing Arts
Kind : eBook
Book Rating : 807/5 ( reviews)

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Book Synopsis Integrated Storytelling by Design by : Klaus Sommer Paulsen

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen. This book was released on 2021-07-06. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Storytelling for User Experience

2010-04-01 Computers

Author : Whitney Quesenbery
Release : 2010-04-01
Genre : Computers
Kind : eBook
Book Rating : 039/5 ( reviews)

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Book Synopsis Storytelling for User Experience by : Whitney Quesenbery

Download or read book Storytelling for User Experience written by Whitney Quesenbery. This book was released on 2010-04-01. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

How Posters Work

2015 Design

Author : Ellen Lupton
Release : 2015
Genre : Design
Kind : eBook
Book Rating : 822/5 ( reviews)

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Book Synopsis How Posters Work by : Ellen Lupton

Download or read book How Posters Work written by Ellen Lupton. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

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Design is Storytelling

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Storytelling for User Experience

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