Author : Judith Lynne Zaichkowsky
Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Defending Your Brand Against Imitation by : Judith Lynne Zaichkowsky
Download or read book Defending Your Brand Against Imitation written by Judith Lynne Zaichkowsky. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR