De Gruyter Handbook of Media Economics

2024-05-20 Business & Economics

Author : Ulrike Rohn
Release : 2024-05-20
Genre : Business & Economics
Kind : eBook
Book Rating : 490/5 ( reviews)

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Book Synopsis De Gruyter Handbook of Media Economics by : Ulrike Rohn

Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn. This book was released on 2024-05-20. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

De Gruyter Handbook of Media Technology and Innovation

2024-12-16 Business & Economics

Author : Richard A. Gershon
Release : 2024-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 641/5 ( reviews)

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Book Synopsis De Gruyter Handbook of Media Technology and Innovation by : Richard A. Gershon

Download or read book De Gruyter Handbook of Media Technology and Innovation written by Richard A. Gershon. This book was released on 2024-12-16. Available in PDF, EPUB and Kindle. Book excerpt: The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends and issues related to the fields of media management, information technology, product design planning and digital lifestyle. This handbook is about the power of good ideas. It's about those business enterprises, government planners, educators and entrepreneurs that have harnessed the power of good ideas to become real difference makers in the world we live in. Keeping pace with fast paced technology change requires ongoing assessment and reassessment of the media management and technology fields to address important questions and emerging issues. A major premise of this book is that given the complex and ever-changing state of media technology - we have a responsibility and obligation to engage in a broader interdisciplinary dialogue whose purpose is to understand the current and future state of media technology and innovation as well as to appreciate the social impact that such technologies have on business, education and the general public. Forecasting the future, as any weatherperson or stock broker can tell you, is a risky business. But in this book we use the phrase "the creative next step" as a way to talk about the future and what we can expect in terms of the opportunities and challenges going forward.

Handbook of Media Economics

2015-11-17 Business & Economics

Author : Simon P. Anderson
Release : 2015-11-17
Genre : Business & Economics
Kind : eBook
Book Rating : 951/5 ( reviews)

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Book Synopsis Handbook of Media Economics by : Simon P. Anderson

Download or read book Handbook of Media Economics written by Simon P. Anderson. This book was released on 2015-11-17. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. - Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process - Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy - Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook of Digital Public History

2022-04-04 History

Author : Serge Noiret
Release : 2022-04-04
Genre : History
Kind : eBook
Book Rating : 371/5 ( reviews)

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Book Synopsis Handbook of Digital Public History by : Serge Noiret

Download or read book Handbook of Digital Public History written by Serge Noiret. This book was released on 2022-04-04. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a systematic overview of the present state of international research in digital public history. Individual studies by internationally renowned public historians, digital humanists, and digital historians elucidate central issues in the field and present a critical account of the major public history accomplishments, research activities, and practices with the public and of their digital context. The handbook applies an international and comparative approach, looks at the historical development of the field, focuses on technical background and the use of specific digital media and tools. Furthermore, the handbook analyzes connections with local communities and different publics worldwide when engaging in digital activities with the past, indicating directions for future research, and teaching activities.

Management and Economics of Communication

2020-06-08 Language Arts & Disciplines

Author : M. Bjørn Rimscha
Release : 2020-06-08
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 540/5 ( reviews)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha. This book was released on 2020-06-08. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

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De Gruyter Handbook of Media Economics

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