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Data to Insight: How to Transform Big Data in to Actionable Insights

2019-01-20 Computers
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Release : 2019-01-20
Genre : Computers
Kind : eBook
Book Rating : 837/5 ( reviews)

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Book Synopsis Data to Insight: How to Transform Big Data in to Actionable Insights by : Rekha Swamy

Download or read book Data to Insight: How to Transform Big Data in to Actionable Insights written by Rekha Swamy. This book was released on 2019-01-20. Available in PDF, EPUB and Kindle. Book excerpt: Data is changing the way we do business and live in our daily lives. Artificial Intelligence is replacing jobs and creating new ones at an increasing rate. Understanding what big data is and how it can be used to predict what will happen in the future is a vital skill applicable to anyone who works in IT or business that wants to be able to capitalise on the knowledge required to prosper in the future. The question and answer format at the end of each chapter assists in the process of remembering the key concepts so they can be applied at work or university. This comprehensive text book is available at a bargain price to reach a large global audience and provide readers with the opportunity to obtain a high level of understanding of the potential of data in the world. With the knowledge about the changes in business and in our daily lives you can stay ahead of the game and carve out your future.

Data Smart

2013-10-31 Business & Economics
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Release : 2013-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Data Smart by : John W. Foreman

Download or read book Data Smart written by John W. Foreman. This book was released on 2013-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.

The Data Shake

2021-03-05 Science
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Release : 2021-03-05
Genre : Science
Kind : eBook
Book Rating : 933/5 ( reviews)

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Book Synopsis The Data Shake by : Grazia Concilio

Download or read book The Data Shake written by Grazia Concilio. This book was released on 2021-03-05. Available in PDF, EPUB and Kindle. Book excerpt: This open access book represents one of the key milestones of PoliVisu, an H2020 research and innovation project funded by the European Commission under the call “Policy-development in the age of big data: data-driven policy-making, policy-modelling and policy-implementation”. It investigates the operative and organizational implications related to the use of the growing amount of available data on policy making processes, highlighting the experimental dimension of policy making that, thanks to data, proves to be more and more exploitable towards more effective and sustainable decisions. The first section of the book introduces the key questions highlighted by the PoliVisu project, which still represent operational and strategic challenges in the exploitation of data potentials in urban policy making. The second section explores how data and data visualisations can assume different roles in the different stages of a policy cycle and profoundly transform policy making.

Product Analytics

2020-08-27 Computers
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Release : 2020-08-27
Genre : Computers
Kind : eBook
Book Rating : 634/5 ( reviews)

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Book Synopsis Product Analytics by : Joanne Rodrigues

Download or read book Product Analytics written by Joanne Rodrigues. This book was released on 2020-08-27. Available in PDF, EPUB and Kindle. Book excerpt: Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Effective Data Storytelling

2019-12-10 Computers
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Release : 2019-12-10
Genre : Computers
Kind : eBook
Book Rating : 739/5 ( reviews)

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Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes. This book was released on 2019-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

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