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Data Driven Business Transformation

2019-05-28 Mathematics
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Release : 2019-05-28
Genre : Mathematics
Kind : eBook
Book Rating : 150/5 ( reviews)

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Book Synopsis Data Driven Business Transformation by : Peter Jackson

Download or read book Data Driven Business Transformation written by Peter Jackson. This book was released on 2019-05-28. Available in PDF, EPUB and Kindle. Book excerpt: OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

The Chief Data Officer's Playbook

2020-12-20 Business & Economics
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Release : 2020-12-20
Genre : Business & Economics
Kind : eBook
Book Rating : 74X/5 ( reviews)

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Book Synopsis The Chief Data Officer's Playbook by : Caroline Carruthers

Download or read book The Chief Data Officer's Playbook written by Caroline Carruthers. This book was released on 2020-12-20. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

Data Driven

2015-01-05 Computers
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Release : 2015-01-05
Genre : Computers
Kind : eBook
Book Rating : 477/5 ( reviews)

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Book Synopsis Data Driven by : DJ Patil

Download or read book Data Driven written by DJ Patil. This book was released on 2015-01-05. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt. You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century. You’ll explore: Data scientist skills—and why every company needs a Spock How the benefits of giving company-wide access to data outweigh the costs Why data-driven organizations use the scientific method to explore and solve data problems Key questions to help you develop a research-specific process for tackling important issues What to consider when assembling your data team Developing processes to keep your data team (and company) engaged Choosing technologies that are powerful, support teamwork, and easy to use and learn

Data-Based Decision Making and Digital Transformation

2018-05-31 Business & Economics
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Release : 2018-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 593/5 ( reviews)

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Book Synopsis Data-Based Decision Making and Digital Transformation by : Daniel J. Power

Download or read book Data-Based Decision Making and Digital Transformation written by Daniel J. Power. This book was released on 2018-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Digital disruption is accelerating. Implementing a successful digital transformation strategy requires that senior managers make trade-off decisions to reinvent a business. Equally important all decision makers must learn to ask the right questions, use data and computer support in decision making, and increase their knowledge and skills. Creating a data-centric culture and rewarding data-based decision making leads to successful digital transformation. Join the digital journey. This book is targeted at managers, especially middle-level managers who are trying to come to grips with using data-based decision making in a transforming organization. The authors explore a number of broad questions including: How can managers become data-based decision makers? How can digital transformation become part of an organi­zational strategy? What new skills do managers need to implement digital transformation? How will we know an organization has been successfully transformed?

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

2018-10-05 Business & Economics
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Release : 2018-10-05
Genre : Business & Economics
Kind : eBook
Book Rating : 547/5 ( reviews)

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Book Synopsis Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by : Tom Chavez

Download or read book Data Driven: Harnessing Data and AI to Reinvent Customer Engagement written by Tom Chavez. This book was released on 2018-10-05. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

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