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Cutting Edge Advertising

2012-12-11 Business & Economics
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Release : 2012-12-11
Genre : Business & Economics
Kind : eBook
Book Rating : 334/5 ( reviews)

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Book Synopsis Cutting Edge Advertising by : Jim Aitchison

Download or read book Cutting Edge Advertising written by Jim Aitchison. This book was released on 2012-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Cutting Edge Radio

2003 Advertising
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Release : 2003
Genre : Advertising
Kind : eBook
Book Rating : 158/5 ( reviews)

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Book Synopsis Cutting Edge Radio by : Jim Aitchison

Download or read book Cutting Edge Radio written by Jim Aitchison. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

Killer Facebook Ads

2011-07-13 Business & Economics
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Release : 2011-07-13
Genre : Business & Economics
Kind : eBook
Book Rating : 518/5 ( reviews)

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Book Synopsis Killer Facebook Ads by : Marty Weintraub

Download or read book Killer Facebook Ads written by Marty Weintraub. This book was released on 2011-07-13. Available in PDF, EPUB and Kindle. Book excerpt: Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.

Cutting-edge Marketing Analytics

2015 Business & Economics
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Release : 2015
Genre : Business & Economics
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Cutting-edge Marketing Analytics by : Rajkumar Venkatesan

Download or read book Cutting-edge Marketing Analytics written by Rajkumar Venkatesan. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Cutting-Edge Digital Marketing

2021-04-22
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Release : 2021-04-22
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Cutting-Edge Digital Marketing by : Alex Polishchuk

Download or read book Cutting-Edge Digital Marketing written by Alex Polishchuk. This book was released on 2021-04-22. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing book, we will discuss how to make these marketing techniques work in sync with each other.Role of digital marketing in 2021The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.After reading this book, you will have: - A clear picture of your competitors' activity online.- A set of tools to track your work's effectiveness, and you will be able to monitor what your team is doing.- Understand how to attract customers from search engines, social networks, and mailing lists.- How to form checklists and detailed guides for further independent work on your project.Types and examples of digital marketingNowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.Why should you choose this digital marketing book?So why should you choose us over other online books and digital marketing training? You will have the opportunity to learn digital marketing online from top internet marketing professionals: We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and marketing campaigns during our careersWe have over 9,000 digital marketing specialists enrolled in our online books, and they all passed their Google Analytics and Google Ads digital marketing certifications.Our digital marketing books are easy to understand.

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