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Customer and Business Analytics

2012-05-07 Business & Economics
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Release : 2012-05-07
Genre : Business & Economics
Kind : eBook
Book Rating : 98X/5 ( reviews)

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Book Synopsis Customer and Business Analytics by : Daniel S. Putler

Download or read book Customer and Business Analytics written by Daniel S. Putler. This book was released on 2012-05-07. Available in PDF, EPUB and Kindle. Book excerpt: Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

R for Business Analytics

2012-09-14 Business & Economics
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Release : 2012-09-14
Genre : Business & Economics
Kind : eBook
Book Rating : 423/5 ( reviews)

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Book Synopsis R for Business Analytics by : A Ohri

Download or read book R for Business Analytics written by A Ohri. This book was released on 2012-09-14. Available in PDF, EPUB and Kindle. Book excerpt: This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create useful analytics applications. Includes interviews with corporate users of R, and easy-to-use examples.

Win with Advanced Business Analytics

2012-09-25 Business & Economics
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Release : 2012-09-25
Genre : Business & Economics
Kind : eBook
Book Rating : 089/5 ( reviews)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson. This book was released on 2012-09-25. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Consumer Behaviour and Analytics

2023-11-08 Business & Economics
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Release : 2023-11-08
Genre : Business & Economics
Kind : eBook
Book Rating : 998/5 ( reviews)

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Book Synopsis Consumer Behaviour and Analytics by : Andrew Smith

Download or read book Consumer Behaviour and Analytics written by Andrew Smith. This book was released on 2023-11-08. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.

Business Analytics

2017 Decision making
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Release : 2017
Genre : Decision making
Kind : eBook
Book Rating : 391/5 ( reviews)

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Book Synopsis Business Analytics by : S. Christian Albright

Download or read book Business Analytics written by S. Christian Albright. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:

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