Author : Can-Seng Ooi
Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 918/5 ( reviews)
Book Synopsis Cultural Tourism and Tourism Cultures by : Can-Seng Ooi
Download or read book Cultural Tourism and Tourism Cultures written by Can-Seng Ooi. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "