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Critical Issues in Tourism Co-Creation

2021-07-05 Business & Economics
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Release : 2021-07-05
Genre : Business & Economics
Kind : eBook
Book Rating : 013/5 ( reviews)

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Book Synopsis Critical Issues in Tourism Co-Creation by : Giang Thi Phi

Download or read book Critical Issues in Tourism Co-Creation written by Giang Thi Phi. This book was released on 2021-07-05. Available in PDF, EPUB and Kindle. Book excerpt: Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process. This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research.

Revisiting Value Co-creation and Co-destruction in Tourism

2024-01-29 Business & Economics
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Release : 2024-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 511/5 ( reviews)

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Book Synopsis Revisiting Value Co-creation and Co-destruction in Tourism by : Elina (Eleni) Michopoulou

Download or read book Revisiting Value Co-creation and Co-destruction in Tourism written by Elina (Eleni) Michopoulou. This book was released on 2024-01-29. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines.

Brand Co-Creation Tourism Research

2023-10-13 Business & Economics
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Release : 2023-10-13
Genre : Business & Economics
Kind : eBook
Book Rating : 017/5 ( reviews)

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Book Synopsis Brand Co-Creation Tourism Research by : Raouf Ahmad Rather

Download or read book Brand Co-Creation Tourism Research written by Raouf Ahmad Rather. This book was released on 2023-10-13. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Revisiting Value Co-creation and Co-destruction in Tourism

2021-12-19 Business & Economics
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Release : 2021-12-19
Genre : Business & Economics
Kind : eBook
Book Rating : 074/5 ( reviews)

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Book Synopsis Revisiting Value Co-creation and Co-destruction in Tourism by : Elina (Eleni) Michopoulou

Download or read book Revisiting Value Co-creation and Co-destruction in Tourism written by Elina (Eleni) Michopoulou. This book was released on 2021-12-19. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

Smart Cities and Tourism: Co-creating experiences, challenges and opportunities

2022-10-01 Business & Economics
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Release : 2022-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 398/5 ( reviews)

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Book Synopsis Smart Cities and Tourism: Co-creating experiences, challenges and opportunities by : Dimitrios Buhalis

Download or read book Smart Cities and Tourism: Co-creating experiences, challenges and opportunities written by Dimitrios Buhalis. This book was released on 2022-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.

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