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Author : Omar Hasan Salah
Release :
Genre :
Kind : eBook
Book Rating : 215/5 ( reviews)
Book Synopsis Critical Factors for Adoption of Customer Relationship Management by : Omar Hasan Salah
Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Omar Hasan Salah
Release : 2024-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 209/5 ( reviews)
Book Synopsis Critical Factors for Adoption of Customer Relationship Management by : Omar Hasan Salah
Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah. This book was released on 2024-01-08. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.
Author : Singh, Surabhi
Release : 2021-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 615/5 ( reviews)
Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi. This book was released on 2021-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author : Srivastava Mallika
Release :
Genre : Business & Economics
Kind : eBook
Book Rating : 118/5 ( reviews)
Book Synopsis Customer Relationship Management by : Srivastava Mallika
Download or read book Customer Relationship Management written by Srivastava Mallika. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.The book can serve as a guide for deploying CRM in an organization stating the critical success factors.KEY FEATURES• Basic concepts of CRM and environmental changes that lead to CRM adoption• Technological advancements that have served as catalyst for managing relationships• Customer strategy as a necessary and important element for managing every successful organization• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction• The concept of customer loyalty management as an important business strategy• The role of CRM in business market• The importance of people factor for the organization from the customer's perspective• Central role of customer related databases to successfully deliver CRM objectives• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Author : Jong-Shyan Summer Shiah
Release : 2005
Genre : Consumers' preferences
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Critical Successful Factors for the Adoption of U.S. Customer Relationship Management Solutions in Chinese Markets by : Jong-Shyan Summer Shiah
Download or read book Critical Successful Factors for the Adoption of U.S. Customer Relationship Management Solutions in Chinese Markets written by Jong-Shyan Summer Shiah. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:
