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Creative Library Marketing and Publicity

2015-09-17 Language Arts & Disciplines
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Release : 2015-09-17
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 22X/5 ( reviews)

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Book Synopsis Creative Library Marketing and Publicity by : Robert J. Lackie

Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie. This book was released on 2015-09-17. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Video Marketing for Libraries

2017-08-01 Language Arts & Disciplines
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Release : 2017-08-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 502/5 ( reviews)

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Book Synopsis Video Marketing for Libraries by : Heather A. Dalal

Download or read book Video Marketing for Libraries written by Heather A. Dalal. This book was released on 2017-08-01. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Marketing Moxie for Librarians

2015-05-07 Language Arts & Disciplines
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Release : 2015-05-07
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing Moxie for Librarians by : Paula Watson-Lakamp

Download or read book Marketing Moxie for Librarians written by Paula Watson-Lakamp. This book was released on 2015-05-07. Available in PDF, EPUB and Kindle. Book excerpt: Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

Marketing for Special and Academic Libraries

2016-03-15 Language Arts & Disciplines
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Release : 2016-03-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 710/5 ( reviews)

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Book Synopsis Marketing for Special and Academic Libraries by : Valerie S. Gordon

Download or read book Marketing for Special and Academic Libraries written by Valerie S. Gordon. This book was released on 2016-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Marketing Today's Academic Library

2009 Business & Economics
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Author :
Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 841/5 ( reviews)

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Book Synopsis Marketing Today's Academic Library by : Brian Mathews

Download or read book Marketing Today's Academic Library written by Brian Mathews. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

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