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Country of Origin

2022-05-17 Fiction
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Release : 2022-05-17
Genre : Fiction
Kind : eBook
Book Rating : 53X/5 ( reviews)

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Book Synopsis Country of Origin by : Dalia Azim

Download or read book Country of Origin written by Dalia Azim. This book was released on 2022-05-17. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen-year-old Halah Ibrahim has always known a privileged life and never had cause to question it until Cairo goes up in flames. Not only does she start to doubt her father and his role in the new military-backed government—but she ultimately decides to flee to America with a young soldier she hardly knows, an impulsive act that has far-reaching consequences on both sides of the ocean. A powerful and universal debut novel about family, identity, and independence, Country of Origin is as much about a nation's coming-of-age as it is about secrets and lies, love and truth.

Marking of Country of Origin on U.S. Imports

1997 Foreign trade regulation
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Release : 1997
Genre : Foreign trade regulation
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marking of Country of Origin on U.S. Imports by :

Download or read book Marking of Country of Origin on U.S. Imports written by . This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt:

Country of Origin: A Novel

2005-04-17 Fiction
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Release : 2005-04-17
Genre : Fiction
Kind : eBook
Book Rating : 06X/5 ( reviews)

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Book Synopsis Country of Origin: A Novel by : Don Lee

Download or read book Country of Origin: A Novel written by Don Lee. This book was released on 2005-04-17. Available in PDF, EPUB and Kindle. Book excerpt: A dazzling debut novel by the prize-winning author of Yellow, set in the unique and exotic nightworld of Tokyo. In this "poignant story of prejudice, betrayal and the search for identity" (Newsweek International), the trials and tribulations of these three remarkable characters are "at turns trenchantly funny and heartbreakingly sad" (Publishers Weekly). "[An] elegant and haunting debut" (Entertainment Weekly), Country of Origin is a "swirl of action, a whirl of love and sex and race and politics, local and international" (Chicago Tribune)—a "quiet literary triumph" (Booklist) Lisa Countryman is a woman of complex origins. Half-Japanese, adopted by African American parents, she returns to Tokyo, ostensibly to research her thesis on Japan's "sad, brutal reign of conformity." When she vanishes, Tom Hurley, who is half-Korean and half-white, is assigned to her case at the American embassy, as is local cop Kenzo Ota, who is 100 percent Japanese but deemed an outsider.

Country of Origin Effect

2020-06-29 Business & Economics
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Release : 2020-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 651/5 ( reviews)

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Book Synopsis Country of Origin Effect by : Isaac Cheah

Download or read book Country of Origin Effect written by Isaac Cheah. This book was released on 2020-06-29. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

International Marketing Strategy

2019-11-26 Business & Economics
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Release : 2019-11-26
Genre : Business & Economics
Kind : eBook
Book Rating : 887/5 ( reviews)

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Book Synopsis International Marketing Strategy by : Giovanna Pegan

Download or read book International Marketing Strategy written by Giovanna Pegan. This book was released on 2019-11-26. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

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