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Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour

2020
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Release : 2020
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Kind : eBook
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Book Synopsis Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour by : Manish Das

Download or read book Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour written by Manish Das. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism (COSMO), materialism (MAT) and consumer ethnocentrism (CET). Consumer behaviour is measured by the importance a consumer attaches to purchase/use of a particular product. A total of 39 product items from seven product categories are evaluated. The categories included are global foods, global fashion, local foods, luxury items, appliances, technology and electronic items, and networking platforms. Collecting and analysing data from 702 Tripuri tribes, this study concludes that CET is the most dominant construct among Tripuri tribes. CET and COSMO also had significant roles in shaping consumer behaviour. COSMO is observed to have a significant positive association with both MAT and CET. No significant association is observed between MAT and CET. Tripuri tribes' income class, religious belief, nature of residential location and dominating culture of the location are observed to have significant impact on shaping COSMO, MAT and CET tendencies. The study also concludes that it is not desirable for firms to utilize generalized findings related to impact of globalization-linked cultural dispositions in shaping consumer behaviour in their marketing strategy for specific niche groups like aboriginal tribes in India.

Consumer Cosmopolitanism in the Age of Globalization

2012-10-04 Business & Economics
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Release : 2012-10-04
Genre : Business & Economics
Kind : eBook
Book Rating : 655/5 ( reviews)

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Book Synopsis Consumer Cosmopolitanism in the Age of Globalization by : Melvin Prince

Download or read book Consumer Cosmopolitanism in the Age of Globalization written by Melvin Prince. This book was released on 2012-10-04. Available in PDF, EPUB and Kindle. Book excerpt: Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.

The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

2008-07-17 Business & Economics
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Release : 2008-07-17
Genre : Business & Economics
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Book Rating : 217/5 ( reviews)

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Book Synopsis The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour by : Barbara Egger

Download or read book The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour written by Barbara Egger. This book was released on 2008-07-17. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale’s structure, an extensive empirical study provides support for the consumer cosmopolitanism scale’s reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.

Cosmopolitanism, Markets, and Consumption

2017-12-13 Social Science
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Release : 2017-12-13
Genre : Social Science
Kind : eBook
Book Rating : 794/5 ( reviews)

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Book Synopsis Cosmopolitanism, Markets, and Consumption by : Julie Emontspool

Download or read book Cosmopolitanism, Markets, and Consumption written by Julie Emontspool. This book was released on 2017-12-13. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.

Creating Marketing Magic and Innovative Future Marketing Trends

2017-01-06 Business & Economics
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Release : 2017-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 966/5 ( reviews)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler. This book was released on 2017-01-06. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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