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Corporate Responsibility, Sustainability and Markets

2021-12-10 Business & Economics
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Release : 2021-12-10
Genre : Business & Economics
Kind : eBook
Book Rating : 604/5 ( reviews)

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Book Synopsis Corporate Responsibility, Sustainability and Markets by : Cláudia Simões

Download or read book Corporate Responsibility, Sustainability and Markets written by Cláudia Simões. This book was released on 2021-12-10. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

A Guide to Sustainable Corporate Responsibility

2022 Industrial management
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Release : 2022
Genre : Industrial management
Kind : eBook
Book Rating : 039/5 ( reviews)

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Book Synopsis A Guide to Sustainable Corporate Responsibility by : Caroline D. Ditlev-Simonsen

Download or read book A Guide to Sustainable Corporate Responsibility written by Caroline D. Ditlev-Simonsen. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability and demands corporate responsibility. Beginning with the historical development of corporate responsibility, this book moves from academic theory to practical application. It points to ways in which companies can successfully manage their transition to a more responsible, sustainable way of doing business, common mistakes to avoid and how the UN Sustainable Development Goals are integral to any sustainability transformation. Practical cases illustrate key points. Drawing on thirty years of sustainability research and extensive corporate experience, the author provides tools such as a Step-by-Step strategic guide on integrating sustainability in collaboration with stakeholders including employees, customers, suppliers and investors. The book is particularly relevant for SMEs and companies operating in emerging markets. From a broader perspective, the value of externalities, full cost pricing, alternative economic theories and circular economy are also addressed.

Ethics, Social Responsibility and Sustainability in Marketing

2019-07-03 Business & Economics
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Release : 2019-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 246/5 ( reviews)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina. This book was released on 2019-07-03. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

International Business, Sustainability and Corporate Social Responsibility

2013-02-27 Business & Economics
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Release : 2013-02-27
Genre : Business & Economics
Kind : eBook
Book Rating : 254/5 ( reviews)

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Book Synopsis International Business, Sustainability and Corporate Social Responsibility by : Maria Alejandra Gonzalez-Perez

Download or read book International Business, Sustainability and Corporate Social Responsibility written by Maria Alejandra Gonzalez-Perez. This book was released on 2013-02-27. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.

Corporate Behavior and Sustainability

2016-10-04 Business & Economics
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Release : 2016-10-04
Genre : Business & Economics
Kind : eBook
Book Rating : 551/5 ( reviews)

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Book Synopsis Corporate Behavior and Sustainability by : Güler Aras

Download or read book Corporate Behavior and Sustainability written by Güler Aras. This book was released on 2016-10-04. Available in PDF, EPUB and Kindle. Book excerpt: Companies can no longer expect to engage in dubious or unethical corporate behaviour without risking their reputation and damaging, perhaps irrevocably, their market position. Irresponsible corporate behavior not only deprives shareholders of long-term returns but also ultimately imposes a cost on society as a whole. Sustainable business is about ensuring that entities contribute toward positive social, environmental, and economic outcomes. Bad business behaviour is costly for stakeholders, for markets, for society, and the economy alike. To ensure that a company behaves well, the buy-in of the leadership team is crucial. The full commitment of the board of directors, in conjunction with the senior managers of the organization, is required if an organization is to be socially responsible. In this sense, leadership does not reside with an individual (the CEO) within the organization but with all of those at the apex of corporate power and control. Effective change management requires enlightened and capable leadership to instigate and drive the process of embedding a sustainable and socially responsible corporate philosophy and culture that supports good business decision-making. A profound understanding of the requirements of such a leadership process will help corporate managers become highly effective change agents. Governance will be the main driver of this change. For the economy and financial markets to become sustainable and resilient, radical changes in corporate leadership need to take place. Integrated reporting, government regulation, and international standards will all be important factors in bringing about this change. As well as understanding the effects of corporate behavior on financial markets, such an understanding is also now imperative in relation to the social and environmental contexts.

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