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Corporate Branding in Logistics and Transportation

2024-03-05 Business & Economics
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Release : 2024-03-05
Genre : Business & Economics
Kind : eBook
Book Rating : 841/5 ( reviews)

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Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman

Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman. This book was released on 2024-03-05. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Handbook of Research on the Applications of International Transportation and Logistics for World Trade

2019-12-06 Business & Economics
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Release : 2019-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 983/5 ( reviews)

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Book Synopsis Handbook of Research on the Applications of International Transportation and Logistics for World Trade by : Ceyhun, Gökçe Çiçek

Download or read book Handbook of Research on the Applications of International Transportation and Logistics for World Trade written by Ceyhun, Gökçe Çiçek. This book was released on 2019-12-06. Available in PDF, EPUB and Kindle. Book excerpt: In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.

Logistics and Transportation

1999-01-31 Business & Economics
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Release : 1999-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 902/5 ( reviews)

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Book Synopsis Logistics and Transportation by : Raja G. Kasilingam

Download or read book Logistics and Transportation written by Raja G. Kasilingam. This book was released on 1999-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Logistics is a $700 billion industry in the USA and is the second largest employer of college graduates. Logistics costs account for nearly 30% of the sales dollar, and logistics activities are essential to satisfying the ever- changing customer demand in terms of variety and availability. Today the need for cutting edge, sophisticated logistics practices has never been greater. This unique text is squarely focused on the key activities within the functional areas of logistics and transportation, with emphasis placed on the quantitative treatment of the design and planning issues in logistics. In scope, Logistics and Transportation comprehensively covers almost all the elements of the supply chain. Moreover, it includes a number of topics that are generally not covered by most popular logistics texts. These include functional areas such as: vendor selection, inventory models with inventory costs, advanced transportation models, logistics metrics, and latest trends in logistics. The text is primarily designed for use in the classroom by senior undergraduate and graduate-level students. It is also a useful resource for practicing transportation and logistics professionals. Readers will appreciate the references for recommended further reading, related training aids and problem sets given at the end of each chapter, as well as the two comprehensive logistics cases presented at the end of the text.

Logistics and Transportation Security

2015-10-22 Business & Economics
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Release : 2015-10-22
Genre : Business & Economics
Kind : eBook
Book Rating : 089/5 ( reviews)

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Book Synopsis Logistics and Transportation Security by : Maria G. Burns

Download or read book Logistics and Transportation Security written by Maria G. Burns. This book was released on 2015-10-22. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Burns has captured the essence of transportation security, one of today's most pressing concerns. As the rate of globalization and world trade increases, security and supply chain resilience are at the core of one‘s global transportation network. This is a timely and well written contribution to the industry." John A. Moseley, Senior Dir

TA-Q-BIN

2015-10-16 Business & Economics
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Release : 2015-10-16
Genre : Business & Economics
Kind : eBook
Book Rating : 731/5 ( reviews)

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Book Synopsis TA-Q-BIN by : Qizhang Liu

Download or read book TA-Q-BIN written by Qizhang Liu. This book was released on 2015-10-16. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the secrets of Yamato Transport’s success in maintaining and extending its leadership in Japan’s domestic parcel delivery market. It presents six cases that illustrate how Yamato's flagship service, TA-Q-BIN, has evolved since the 1970s to the benefit of consumers, particularly urban dwellers, and how TA-Q-BIN has become an integral part of Japanese daily life. Each of the six unique cases serves as an independent teaching case for undergraduate and graduate students, describing the particular service design, operations management, innovation, supplier management, and social responsibility within the context of an Asian last-mile logistics service provider. The book also includes insightful presentations of the challenges facing supply chain and logistics service providers in Asia, and their innovative responses to these challenges using real-world cases. Besides featuring interviews with Yamato’s key stakeholders and their strategic clients, Japan-based and other Asia-Pacific Yamato operational centers make up the field method included in this book, while secondary data is drawn from trade and academic domains. Some of the cases are written in a didactic fashion, with suitable stopping points for students to pause and deliberate over the managerial issues confronting the decisions that Yamato makes during the course of its business and operational strategies. The results are particularly useful to readers interested in how operations and logistics decision-making are practiced in a homogeneous Asian context and in an urban environment. This book is essential reading for undergraduate and MBA students, as well as practitioners in industry.

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