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Corporate Branding in Facebook Fan Pages

2015-03-09 Business & Economics
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Release : 2015-03-09
Genre : Business & Economics
Kind : eBook
Book Rating : 432/5 ( reviews)

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Book Synopsis Corporate Branding in Facebook Fan Pages by : Eliane Pereira Zamith Brito

Download or read book Corporate Branding in Facebook Fan Pages written by Eliane Pereira Zamith Brito. This book was released on 2015-03-09. Available in PDF, EPUB and Kindle. Book excerpt: In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.

Social Media for Direct Selling Representatives

2015-12-23
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Release : 2015-12-23
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Kind : eBook
Book Rating : 621/5 ( reviews)

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Book Synopsis Social Media for Direct Selling Representatives by : Karen Clark

Download or read book Social Media for Direct Selling Representatives written by Karen Clark. This book was released on 2015-12-23. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

The Facebook Guide to Small Business Marketing

2013-02-05 Computers
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Release : 2013-02-05
Genre : Computers
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis The Facebook Guide to Small Business Marketing by : Ramon Ray

Download or read book The Facebook Guide to Small Business Marketing written by Ramon Ray. This book was released on 2013-02-05. Available in PDF, EPUB and Kindle. Book excerpt: The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Facebook Marketing For Dummies

2012-01-19 Business & Economics
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Release : 2012-01-19
Genre : Business & Economics
Kind : eBook
Book Rating : 079/5 ( reviews)

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Book Synopsis Facebook Marketing For Dummies by : John Haydon

Download or read book Facebook Marketing For Dummies written by John Haydon. This book was released on 2012-01-19. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Facebook Marketing All-in-One For Dummies

2014-08-05 Business & Economics
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Release : 2014-08-05
Genre : Business & Economics
Kind : eBook
Book Rating : 005/5 ( reviews)

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Book Synopsis Facebook Marketing All-in-One For Dummies by : Andrea Vahl

Download or read book Facebook Marketing All-in-One For Dummies written by Andrea Vahl. This book was released on 2014-08-05. Available in PDF, EPUB and Kindle. Book excerpt: Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

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