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Continuing to Broaden the Marketing Concept

2020-09-17 Business & Economics
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Release : 2020-09-17
Genre : Business & Economics
Kind : eBook
Book Rating : 244/5 ( reviews)

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Book Synopsis Continuing to Broaden the Marketing Concept by : Dawn Iacobucci

Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci. This book was released on 2020-09-17. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Introduction to Business

2024-09-16 Business & Economics
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Release : 2024-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman. This book was released on 2024-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Marketing Accountability for Marketing and Non-Marketing Outcomes

2021-09-27 Business & Economics
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Release : 2021-09-27
Genre : Business & Economics
Kind : eBook
Book Rating : 655/5 ( reviews)

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Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar

Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar. This book was released on 2021-09-27. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Artificial Intelligence in Marketing

2023-03-13 Business & Economics
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Release : 2023-03-13
Genre : Business & Economics
Kind : eBook
Book Rating : 770/5 ( reviews)

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Book Synopsis Artificial Intelligence in Marketing by : K. Sudhir

Download or read book Artificial Intelligence in Marketing written by K. Sudhir. This book was released on 2023-03-13. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Marketing in the 21st Century: Concepts, Challenges and Imperatives

2017-11-01 Social Science
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Release : 2017-11-01
Genre : Social Science
Kind : eBook
Book Rating : 715/5 ( reviews)

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Book Synopsis Marketing in the 21st Century: Concepts, Challenges and Imperatives by : Henry Kyambalesa

Download or read book Marketing in the 21st Century: Concepts, Challenges and Imperatives written by Henry Kyambalesa. This book was released on 2017-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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