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Content Rich

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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 901/5 ( reviews)

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Book Synopsis Content Rich by : Jon Wuebben

Download or read book Content Rich written by Jon Wuebben. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

Intelligent Content: A Primer

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Release : 2015-09-25
Genre : Business & Economics
Kind : eBook
Book Rating : 334/5 ( reviews)

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Book Synopsis Intelligent Content: A Primer by : Ann Rockley

Download or read book Intelligent Content: A Primer written by Ann Rockley. This book was released on 2015-09-25. Available in PDF, EPUB and Kindle. Book excerpt: Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Word Wise and Content Rich, Grades 7-12

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Release : 2008
Genre : Language arts
Kind : eBook
Book Rating : 824/5 ( reviews)

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Book Synopsis Word Wise and Content Rich, Grades 7-12 by : Douglas Fisher

Download or read book Word Wise and Content Rich, Grades 7-12 written by Douglas Fisher. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: This book is a natural for a teacher study group. It is well worth the time spent reading and discussing with colleagues because the ideas it holds are basic to rethinking and transforming vocabulary teaching. -Karen Bromley Binghamton University, SUNY How do you teach students the words that are crucial to unlocking the concepts in your content area? Until now "assign, define, test" has been the default strategy. But with Word Wise and Content Rich, Douglas Fisher and Nancy Frey bring vocabulary in out of the cold and into the heart of daily classroom practice in English, math, science, and history. Word Wise and Content Rich offers a five-part framework for teaching vocabulary that's tailored to the needs of adolescent learners yet mindful of the demands on content-area teachers. Grounded in current research, this framework gives students the multiple encounters necessary to lock in the meaning of new words forever. Fisher and Frey's five-step modelshows you how to: Make it intentional: select words for instruction and use word lists and up-to-date website lists wisely Make it transparent: model word-solving and word-learning strategies for students Make it useable: offer learners the collaborative work and oral practice essential to understanding concepts Make it personal: give and monitor independent practice so students own words Make it a priority: create a schoolwide program for word learning. Use Word Wise and Content Rich, and close the word gap between low-achieving and high-achieving students. With its strategies, every student in your class-in your school-can access the textbook and develop the vocabulary needed for success in content-area reading. Read Word Wise and Content Rich and get the last word on great vocabulary teaching.

Affirmative Action for the Rich

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Author :
Release : 2012-03
Genre : Business & Economics
Kind : eBook
Book Rating : 191/5 ( reviews)

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Book Synopsis Affirmative Action for the Rich by : Richard D. Kahlenberg

Download or read book Affirmative Action for the Rich written by Richard D. Kahlenberg. This book was released on 2012-03. Available in PDF, EPUB and Kindle. Book excerpt: The use of race-based affirmative action in higher education has given rise to hundreds of books and law review articles, numerous court decisions, and several state initiatives to ban the practice. However, surprisingly little has been said or written or done to challenge a larger, longstanding "affirmative action" program that tends to benefit wealthy whites: legacy preferences for the children of alumni. "Affirmative Action for the Rich" sketches the origins of legacy preferences, examines the philosophical issues they raise, outlines the extent of their use today, studies their impact on university fundraising, and reviews their implications for civil rights. In addition, the book outlines two new theories challenging the legality of legacy preferences, examines how a judge might review those claims, and assesses public policy options for curtailing alumni preferences. The book includes chapters by Michael Lind of the New America Foundation; Peter Schmidt of the "Chronicle of Higher Education"; former "Wall Street Journal" reporter Daniel Golden; Chad Coffman of Winnemac Consulting, attorney Tara O'Neil, and student Brian Starr; John Brittain of the University of the District of Columbia Law School and attorney Eric Bloom; Carlton Larson of the University of California--Davis School of Law; attorneys Steve Shadowen and Sozi Tulante; Sixth Circuit Court Judge Boyce F. Martin Jr. and attorney Donya Khalili; and education writer Peter Sacks.

Managing Business with SAP

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Author :
Release : 2005-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 804/5 ( reviews)

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Book Synopsis Managing Business with SAP by : Linda K. Lau

Download or read book Managing Business with SAP written by Linda K. Lau. This book was released on 2005-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Managing Business with SAP: Planning, Implementation and Evaluation is important to all IT managers as it addresses the reasons why many ERP systems fail, and how IT managers can improve the rate of successful implementation.

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