Author : Mary Lou R. Ibadlit
Release : 2011
Genre : Art museums
Kind : eBook
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Book Synopsis Philanthropy and Social Media by : Mary Lou R. Ibadlit

Download or read book Philanthropy and Social Media written by Mary Lou R. Ibadlit. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, the Barack Obama presidential campaign used new media to great effect, rallying younger voters and cultivating a different type of donor by honoring smaller gifts that accumulated to make an impact. Using social media and new technology to inspire, engage, and empower individuals across the United States, the Obama campaign was able to develop a significant donor base with record-breaking results. Arts organizations, like political campaigns, rely on donors to support their ongoing cultural work. With the shift in generational philanthropic habits becoming clearer, the integration of new trends in social media and technology in a nonprofit's development and fundraising strategy is crucial to the long term success of the organization and offers invaluable tools in development and fundraising for the 21st-century. My objective for this thesis is to explore the current trends and new developments that have influenced the online philanthropy landscape through developing an in-depth understanding of three contemporary art museums: the Museum of Modern Art New York City, NY, the Indianapolis Museum of Art Indianapolis, IN and the Museum of Contemporary Art Chicago, IL. By analyzing the current use of social media and technology in these institutions, I will arrive at recommendations for the integration of current trends and new developments in online philanthropy in the overall fundraising and development strategies for other arts institutions.