Author : Paul du Gay
Release : 1996-02-29
Genre : Social Science
Kind : eBook
Book Rating : 284/5 ( reviews)
Book Synopsis Consumption and Identity at Work by : Paul du Gay
Download or read book Consumption and Identity at Work written by Paul du Gay. This book was released on 1996-02-29. Available in PDF, EPUB and Kindle. Book excerpt: The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be