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Author : Philip Graves
Release : 2013-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 231/5 ( reviews)
Book Synopsis Consumerology, New Edition by : Philip Graves
Download or read book Consumerology, New Edition written by Philip Graves. This book was released on 2013-01-24. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Author : Philip Graves
Release : 2013-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 593/5 ( reviews)
Book Synopsis Consumerology by : Philip Graves
Download or read book Consumerology written by Philip Graves. This book was released on 2013-01-24. Available in PDF, EPUB and Kindle. Book excerpt: Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.
Author : Philip Graves
Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 507/5 ( reviews)
Book Synopsis Consumer.ology by : Philip Graves
Download or read book Consumer.ology written by Philip Graves. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Author : Philip Graves
Release : 2013
Genre : Business
Kind : eBook
Book Rating : 622/5 ( reviews)
Book Synopsis Consumerology by : Philip Graves
Download or read book Consumerology written by Philip Graves. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Author : Elizabeth B. Goldsmith
Release : 2016-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 699/5 ( reviews)
Book Synopsis Consumer Economics by : Elizabeth B. Goldsmith
Download or read book Consumer Economics written by Elizabeth B. Goldsmith. This book was released on 2016-06-10. Available in PDF, EPUB and Kindle. Book excerpt: From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.
