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Consumer Tribes in Tourism

2020-11-18 Business & Economics
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Release : 2020-11-18
Genre : Business & Economics
Kind : eBook
Book Rating : 503/5 ( reviews)

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Book Synopsis Consumer Tribes in Tourism by : Christof Pforr

Download or read book Consumer Tribes in Tourism written by Christof Pforr. This book was released on 2020-11-18. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.

Handbook of Experience Science

2024-01-18 Business & Economics
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Release : 2024-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 902/5 ( reviews)

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Book Synopsis Handbook of Experience Science by : Joseph S. Chen

Download or read book Handbook of Experience Science written by Joseph S. Chen. This book was released on 2024-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

2023-08-18 Business & Economics
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Release : 2023-08-18
Genre : Business & Economics
Kind : eBook
Book Rating : 449/5 ( reviews)

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Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia. This book was released on 2023-08-18. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Neo-Tribes

2018-03-28 Social Science
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Release : 2018-03-28
Genre : Social Science
Kind : eBook
Book Rating : 075/5 ( reviews)

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Book Synopsis Neo-Tribes by : Anne Hardy

Download or read book Neo-Tribes written by Anne Hardy. This book was released on 2018-03-28. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory. The concept of the neo-tribe was first introduced by the French sociologist Michel Mafessoli (1996) to describe new forms of social bonds in the context of late modernity. This book critically explores the concepts that underpin neo-tribal theory, using perspectives from different disciplines, through a series of theoretically informed and empirically rich chapters. This innovative approach draws together a recently emergent body of work in cultural consumption, tourism and recreation studies. In doing so, the book critically progresses the concept of neo-tribe and highlights the strengths, weaknesses and the opportunities for the application of neo-tribal theory in an interdisciplinary way.

Reimagining Community Festivals and Events

2024-05-06 Business & Economics
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Release : 2024-05-06
Genre : Business & Economics
Kind : eBook
Book Rating : 827/5 ( reviews)

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Book Synopsis Reimagining Community Festivals and Events by : Allan Stewart Jepson

Download or read book Reimagining Community Festivals and Events written by Allan Stewart Jepson. This book was released on 2024-05-06. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates and builds on Alan Clarke (1956–2021) and Allan Jepson’s 2015 book Exploring Community Festivals and Events. It showcases how far the study of community festivals and events has come in the intervening years, and in so doing it is a response to recent calls for researchers to take a more critical approach to event studies. This is an interdisciplinary book that draws together empirical research across a wide range of community event types, sizes and within diverse communities. Chapters in this book are grouped into four themes that highlight the breadth and depth of work being done: reviving and maintaining tradition(s); a focus on belonging; challenges and tensions; and innovations in teaching and research. Another of its core strengths is its international perspective – the book encompasses research from around the world including Turkey, Portugal, Greece, India, the UK, the US, Austria and New Zealand. There is also a diverse range of theoretical lenses applied to the study of community events, and some innovative methodologies used to achieve research aims and objectives. This volume will appeal to students and researchers in the fields of critical event studies, cultural studies, place-making, tourism, music, sociology and geography. Several chapters also provide insights and key learnings for those lecturing and working in event management and industry professionals.

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