1# Library to Find Best eBook for Read
Author : Jeri Freedman
Release : 2012-12-15
Genre : Juvenile Nonfiction
Kind : eBook
Book Rating : 729/5 ( reviews)
Book Synopsis Consumer Smarts by : Jeri Freedman
Download or read book Consumer Smarts written by Jeri Freedman. This book was released on 2012-12-15. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice on developing wise spending habits and getting a good deal when shopping for clothes, consumer goods, food, medicine, personal care products, and entertainment.
Author : Barry Smart
Release : 2010-03-15
Genre : Social Science
Kind : eBook
Book Rating : 933/5 ( reviews)
Book Synopsis Consumer Society by : Barry Smart
Download or read book Consumer Society written by Barry Smart. This book was released on 2010-03-15. Available in PDF, EPUB and Kindle. Book excerpt: What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can′t all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Author : Joseph Kerry
Release : 2008-05-23
Genre : Technology & Engineering
Kind : eBook
Book Rating : 682/5 ( reviews)
Book Synopsis Smart Packaging Technologies for Fast Moving Consumer Goods by : Joseph Kerry
Download or read book Smart Packaging Technologies for Fast Moving Consumer Goods written by Joseph Kerry. This book was released on 2008-05-23. Available in PDF, EPUB and Kindle. Book excerpt: Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
Author : John Stossel
Release : 1982
Genre : Business & Economics
Kind : eBook
Book Rating : 164/5 ( reviews)
Book Synopsis John Stossel's Shopping Smart! by : John Stossel
Download or read book John Stossel's Shopping Smart! written by John Stossel. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe AIMÉ
Release : 2019-03-01
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Smart Persuasion by : Philippe AIMÉ
Download or read book Smart Persuasion written by Philippe AIMÉ. This book was released on 2019-03-01. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
