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Consumer Behavior in Tourism and Hospitality Research

2017-08-09 Business & Economics
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Release : 2017-08-09
Genre : Business & Economics
Kind : eBook
Book Rating : 073/5 ( reviews)

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Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside

Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside. This book was released on 2017-08-09. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Consumer Behaviour in Hospitality and Tourism

2021-09-15 Business & Economics
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Release : 2021-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 675/5 ( reviews)

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Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit. This book was released on 2021-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

2017-04-07 Business & Economics
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Release : 2017-04-07
Genre : Business & Economics
Kind : eBook
Book Rating : 701/5 ( reviews)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit. This book was released on 2017-04-07. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Hospitality Marketing and Consumer Behavior

2017-06-26 Business & Economics
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Release : 2017-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 790/5 ( reviews)

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Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari

Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari. This book was released on 2017-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Consumer Behaviour in Tourism

2016-04-28 Business & Economics
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Release : 2016-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 899/5 ( reviews)

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Book Synopsis Consumer Behaviour in Tourism by : Susan Horner

Download or read book Consumer Behaviour in Tourism written by Susan Horner. This book was released on 2016-04-28. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

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