Author : Tony Rogers
Release : 2004-02-18
Genre : Business & Economics
Kind : eBook
Book Rating : 785/5 ( reviews)
Book Synopsis Conferences and Conventions by : Tony Rogers
Download or read book Conferences and Conventions written by Tony Rogers. This book was released on 2004-02-18. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people