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Complete Guide to Internet Publicity

2002-10-15 Computers
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Release : 2002-10-15
Genre : Computers
Kind : eBook
Book Rating : 026/5 ( reviews)

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Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe. This book was released on 2002-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

The Internet Publicity Guide

1997 Computer networks
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Release : 1997
Genre : Computer networks
Kind : eBook
Book Rating : 604/5 ( reviews)

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Book Synopsis The Internet Publicity Guide by : V. A. Shiva

Download or read book The Internet Publicity Guide written by V. A. Shiva. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.

The Complete Guide to Book Publicity

2004-05 Business & Economics
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Release : 2004-05
Genre : Business & Economics
Kind : eBook
Book Rating : 491/5 ( reviews)

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Book Synopsis The Complete Guide to Book Publicity by : Jodee Blanco

Download or read book The Complete Guide to Book Publicity written by Jodee Blanco. This book was released on 2004-05. Available in PDF, EPUB and Kindle. Book excerpt: This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

The Essential Guide on Internet Marketing: Creating the Best Products Online

Business & Economics
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Release :
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Essential Guide on Internet Marketing: Creating the Best Products Online by : Shu Chen Hou

Download or read book The Essential Guide on Internet Marketing: Creating the Best Products Online written by Shu Chen Hou. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Looking to start an online business but don't know where to begin? Look no further than "The Essential Guide on Internet Marketing: Creating the Best Products Online." This comprehensive guide provides all the information you need to launch a successful online business and start generating income from your own digital products. Whether you're an experienced marketer or just starting out, this guide covers everything from the basics of internet marketing to advanced techniques for building traffic, generating leads, and converting sales. You'll learn how to identify profitable niches, create high-quality digital products, and market your business effectively to reach your target audience. With detailed chapters on topics such as web traffic, email marketing, social media, and search engine optimization, this guide is packed with practical tips and strategies for building a successful online business. You'll learn how to optimize your website for search engines, create effective email campaigns, and use social media to build a loyal following of customers and fans. Whether you're looking to create a passive income stream or build a full-time online business, "The Essential Guide on Internet Marketing: Creating the Best Products Online" has everything you need to get started. With its clear, concise writing and practical advice, this guide is the perfect resource for anyone looking to succeed in the world of online business. So why wait? Order your copy today and start building your dream business online!

Guerrilla Marketing on the Internet

2008-08-01 Business & Economics
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Release : 2008-08-01
Genre : Business & Economics
Kind : eBook
Book Rating : 31X/5 ( reviews)

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Book Synopsis Guerrilla Marketing on the Internet by : Jay Levinson

Download or read book Guerrilla Marketing on the Internet written by Jay Levinson. This book was released on 2008-08-01. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

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