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Competitive Strategy for Media Firms

2006-08-15 Business & Economics
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Release : 2006-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 139/5 ( reviews)

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Book Synopsis Competitive Strategy for Media Firms by : Sylvia M. Chan-Olmsted

Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted. This book was released on 2006-08-15. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

The Future of Competitive Strategy

2022-08-16 Business & Economics
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Release : 2022-08-16
Genre : Business & Economics
Kind : eBook
Book Rating : 997/5 ( reviews)

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Book Synopsis The Future of Competitive Strategy by : Mohan Subramaniam

Download or read book The Future of Competitive Strategy written by Mohan Subramaniam. This book was released on 2022-08-16. Available in PDF, EPUB and Kindle. Book excerpt: How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

Competitive Strategy for Media Firms

2006-08-15 Business & Economics
Download Competitive Strategy for Media Firms PDF Online Free

Author :
Release : 2006-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 147/5 ( reviews)

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Book Synopsis Competitive Strategy for Media Firms by : Sylvia M. Chan-Olmsted

Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted. This book was released on 2006-08-15. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Competitive Strategy

1998 Competition
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Author :
Release : 1998
Genre : Competition
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

Competitive Strategy for Media Companies in the Mobile Internet

2014
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Release : 2014
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Competitive Strategy for Media Companies in the Mobile Internet by : Valerie Feldmann

Download or read book Competitive Strategy for Media Companies in the Mobile Internet written by Valerie Feldmann. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The provision of mass media content over next-generation 3G mobile networks is envisioned as an exciting new application of new media. This paper focuses on the mobile Internet as strategic challenge for media and entertainment companies. It provides an overview of distinctive features of the mobile Internet related to personalization, time and location sensitivity, uncertainties between technology push and market pull, and motivations for engagement in mobile interactivity. The analysis of competitive strategy in the mobile Internet suggests that the changing market structures in the converging media and entertainment and mobile wireless telecommunications industries lead to shifts of bargaining power. The emerging co-opetition challenges media and entertainment companies to re-evaluate their activities in the mobile value chain that provide potential for the creation of sustainable competitive advantage in the mobile Internet. These changes are reflected in the emerging business models for media and entertainment companies in the mobile Internet. The paper presents three strategic options for media companies: a syndication strategy, a portal strategy, and a mobile virtual network operator strategy.

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