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Competitive Strategies for Small and Medium Enterprises

2016-02-19 Business & Economics
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Release : 2016-02-19
Genre : Business & Economics
Kind : eBook
Book Rating : 035/5 ( reviews)

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Book Synopsis Competitive Strategies for Small and Medium Enterprises by : Klaus North

Download or read book Competitive Strategies for Small and Medium Enterprises written by Klaus North. This book was released on 2016-02-19. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their ‘dynamic capabilities’. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.

Michael Porter's Competitive Advantage Theory

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)

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Book Synopsis Michael Porter's Competitive Advantage Theory by : Max Zapf

Download or read book Michael Porter's Competitive Advantage Theory written by Max Zapf. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Applied Sciences Chur, course: MSc Entrepreneurship, language: English, abstract: This report was commissioned to examine whether small and medium enterprises (SMEs) that target only a few market segments will promote their products and services more effectively than SMEs that target the mass market. The research draws attention to Porter's generic theory of competitive advantage by mainly concentrating on the third of his competitive advantage strategies, the focus strategy. Theory as well as a practical survey was used in order to falsify or approve the research question. Theory revealed Porter's focus strategy to have several key advantages over a mass market strategy which make firms pursuing such a strategy more effective in their product promotion efforts. First, a focused firm does not have to devote substantial resources into being all things to all people entailing less expenditure of time and money in comparison to a mass market strategy. Second, empirical evidence was found that customers do value specialized firms due to their focused capabilities. Third, a focused firm is less likely to be overwhelmed by great amount of different customer request and is more likely to identify and adapt to market changes in a quick time manner. Besides the advantages of a focus strategy, the research question is only supported when the SME makes bigger rivals to accommodate their existence in the segment(s) by creating circumstances in which the cost for the bigger rival in fighting the SME exceeds the cost of accommodating the SME. 27 SMEs from South Germany have returned completed questionnaires which were used to find practical evidence for answering the research question. Results revealed several tendencies which partly support theory. First, SMEs that pursue a focus strategy are more likely to do this with a differ

Optimal Management Strategies in Small and Medium Enterprises

2017-01-18 Business & Economics
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Release : 2017-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 505/5 ( reviews)

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Book Synopsis Optimal Management Strategies in Small and Medium Enterprises by : Vemi?, Milan B.

Download or read book Optimal Management Strategies in Small and Medium Enterprises written by Vemi?, Milan B.. This book was released on 2017-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Business sustainability is becoming increasingly difficult amongst the demands of today’s markets. By implementing new and dynamic practices, organizations can optimize their day-to-day operations and improve competitive advantage. Optimal Management Strategies in Small and Medium Enterprises is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management, this book is ideally designed for business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.

Handbook of Research on Increasing the Competitiveness of SMEs

2019-12-06 Business & Economics
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Release : 2019-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 264/5 ( reviews)

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Book Synopsis Handbook of Research on Increasing the Competitiveness of SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Increasing the Competitiveness of SMEs written by Perez-Uribe, Rafael. This book was released on 2019-12-06. Available in PDF, EPUB and Kindle. Book excerpt: Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Handbook of Research on Strategic Management in Small and Medium Enterprises

2014-04-30 Business & Economics
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Release : 2014-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 637/5 ( reviews)

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Book Synopsis Handbook of Research on Strategic Management in Small and Medium Enterprises by : Todorov, Kiril

Download or read book Handbook of Research on Strategic Management in Small and Medium Enterprises written by Todorov, Kiril. This book was released on 2014-04-30. Available in PDF, EPUB and Kindle. Book excerpt: As the global economy continues to develop and new entrepreneurs take advantage of emerging markets, the small business sector plays a greater role of economic development in the international arena. The Handbook of Research on Strategic Management in Small and Medium Enterprises contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions. By exploring existing theories in tandem with fresh viewpoints, this book will serve as a valuable reference to students, lecturers, researchers, entrepreneurs, and policy makers investigating the use of strategic management in various scenarios and situations.

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