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Competitive Social Media Marketing Strategies

2016 Internet marketing
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Release : 2016
Genre : Internet marketing
Kind : eBook
Book Rating : 768/5 ( reviews)

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Book Synopsis Competitive Social Media Marketing Strategies by : Gordon Bowen

Download or read book Competitive Social Media Marketing Strategies written by Gordon Bowen. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

Digital Marketing Strategies and Models for Competitive Business

2020-03-27 Business & Economics
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Release : 2020-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 650/5 ( reviews)

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Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota

Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota. This book was released on 2020-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Competitive Social Media Marketing Strategies

2016-02-02 Business & Economics
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Release : 2016-02-02
Genre : Business & Economics
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Competitive Social Media Marketing Strategies by : Ozuem, Wilson

Download or read book Competitive Social Media Marketing Strategies written by Ozuem, Wilson. This book was released on 2016-02-02. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

The Social Media MBA

2011-12-19 Business & Economics
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Release : 2011-12-19
Genre : Business & Economics
Kind : eBook
Book Rating : 236/5 ( reviews)

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Book Synopsis The Social Media MBA by : Christer Holloman

Download or read book The Social Media MBA written by Christer Holloman. This book was released on 2011-12-19. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Social Media Marketing For Dummies

2014-12-15 Business & Economics
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Release : 2014-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 532/5 ( reviews)

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Book Synopsis Social Media Marketing For Dummies by : Shiv Singh

Download or read book Social Media Marketing For Dummies written by Shiv Singh. This book was released on 2014-12-15. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

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